Ellie Lewis
About Ellie Lewis
Ellie Lewis serves as the Head of Recruitment Marketing at Cera, where she focuses on enhancing brand awareness and driving lead generation. With a background in marketing and sociology, she has held various leadership roles and emphasizes team development and cross-departmental collaboration.
Current Role at Cera
Ellie Lewis serves as the Head of Recruitment Marketing at Cera, a position she has held since 2020. In this role, she focuses on increasing brand awareness and driving lead generation to support sales and profit growth. Her responsibilities include developing marketing strategies that align with recruitment objectives and enhancing the company's overall market presence. She operates in a remote capacity, reflecting the evolving nature of work environments.
Previous Experience in Marketing
Prior to her current role, Ellie Lewis worked at Marr Procurement Limited as a Marketing Manager for a brief period in 2020. She also held the position of Marketing Director at Swanstaff Recruitment from 2015 to 2020, where she contributed to the company's marketing strategies for five years. Earlier in her career, she was the Director of Marketing and Sales at GB Adventure Ltd from 2006 to 2012, gaining extensive experience in the marketing field.
Educational Background
Ellie Lewis has a diverse educational background in marketing and sociology. She studied Sociology at the University of Leicester, earning a Bachelor's degree from 2003 to 2006. She furthered her education in marketing by completing the CIM Professional Diploma at The Chartered Institute of Marketing from 2011 to 2012. Additionally, she studied Digital Marketing at Squared Online from 2016 to 2017, enhancing her expertise in the digital marketing landscape.
Marketing Expertise and Skills
Ellie Lewis possesses a strong expertise in connecting marketing with various departments, including Sales, Compliance, Operations, IT, HR, and Finance. This cross-departmental collaboration aims to optimize customer acquisition and retention. She has full budget and supplier management responsibility across the marketing mix, which encompasses email, automation, content, social media, search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC), websites, and campaign management.
Focus on Team Development
In her professional capacity, Ellie Lewis emphasizes team development by providing autonomy and opportunities for risk-taking and problem-solving. She is committed to fostering personal and professional growth within her team, ensuring that members are equipped to meet the challenges of the marketing landscape.