Mel Lara
About Mel Lara
Mel Lara is a Business Development Manager with extensive experience in human capital activities and strategic oversight. He has held various roles in notable companies, including Grifols and Baker Hughes, and possesses strong skills in sales forecasting and revenue generation.
Current Role at Certarus
Mel Lara serves as the Business Development Manager at Certarus Ltd. since 2022. In this role, Lara focuses on expanding the company's market presence and developing strategic initiatives to drive business growth. The position involves leveraging expertise in human capital activities and revenue generation to enhance operational effectiveness.
Previous Experience in Business Development
Prior to joining Certarus, Mel Lara held various roles in business development across multiple organizations. Lara worked at Drakewell as the Director of Business Development from 2019 to 2020, and at EnergyIQ LLC. as a Business Development / Account Manager from 2017 to 2018. These positions involved strategic oversight and the management of client relationships to foster revenue growth.
Experience at Grifols and Baker Hughes
Mel Lara has significant experience in operations and account management. At Grifols, Lara served as Operations Manager from 2020 to 2022, overseeing operational processes in Houston, Texas. Prior to that, Lara worked at Baker Hughes in various capacities, including US Land Account Manager from 2010 to 2015 and Central US West & US Land Team Lead from 2014 to 2015, contributing to sales and account management efforts.
Educational Background
Mel Lara studied at Oklahoma State University, where Lara earned a Bachelor of Science in Business Administration (BSBA). Additionally, Lara completed a Minor in Marketing and International Business, providing a solid foundation for a career in business development and strategic marketing.
Skills and Expertise
Mel Lara possesses a strong background in sales forecasting and market strategy development. Lara has expertise in generating revenue pipelines in target territories and market segments. Additionally, Lara is proficient in using Salesforce as an electronic Customer Relationship Management (eCRM) tool, which supports effective client management and business development initiatives.