Zena B.
About Zena B.
Zena B. is an Account Director with over 14 years of experience in strategic marketing, specializing in integrated marketing communications and digital strategies. She crafts bespoke marketing plans and leads contract negotiations for clients across various industries, currently working at CG Life in Chicago, Illinois.
Work at CG Life
Zena B. currently holds the position of Account Director at CG Life, a role she has occupied since 2022. In this capacity, she crafts bespoke marketing plans and leads contract negotiations for clients across various industries. Her responsibilities include serving as an integrated marketing consultant, providing strategy and support for both new and existing clients. Zena leverages digital insights and solutions to deliver impactful and innovative marketing campaigns.
Previous Experience in Marketing
Zena B. has a diverse background in marketing, having worked in various roles across multiple organizations. She served as a B2B Marketing Associate at Bang & Olufsen from 2008 to 2010, and later returned to the company as an Online/B2B Marketing Associate from 2010 to 2013. She held the position of Digital Marketing Account Manager at Thrive Internet Marketing Agency from 2020 to 2021. Additionally, she worked at npn360 as Director of Marketing Technology from 2018 to 2020 and as Account Supervisor at Quarry for a brief period in 2021.
Education and Expertise
Zena B. studied at Northwestern University, where she earned a Bachelor of Science (B.S.) degree in Psychology and Business. She furthered her education at the same institution, achieving a Master’s Degree in Integrated Marketing Communications (IMC). With over 14 years of experience in strategic marketing, she specializes in integrated marketing communications and digital strategies, demonstrating a strong foundation in both academic and practical aspects of marketing.
Career Development and Roles
Throughout her career, Zena B. has held various significant positions that contributed to her professional development. She worked as a Senior Marketing Manager at Hermes NexTec LLC from 2014 to 2016 and later as an Online Performance Marketing Manager at the same company for one year. Additionally, she served as North America Marketing Manager for the Consumer Technology Division at UL for 11 months in 2018. Her experience also includes a role as Lead Account Manager at Camp Jefferson and as a Digital Project Manager at Cossette.
Passion for Marketing Solutions
Zena B. is passionate about solving complex challenges and creating value for clients through innovative marketing solutions. Her extensive experience in the marketing field enables her to leverage digital insights effectively, allowing her to deliver impactful marketing campaigns tailored to client needs. This commitment to innovation and client success is a hallmark of her professional approach.