Janet Yu
About Janet Yu
Janet Yu is a Senior Marketing Strategist at Chainlink Labs, specializing in innovative marketing campaigns for the APAC region. With extensive experience in marketing roles across various companies, she has a strong background in demand generation and market entry strategies in Asia.
Current Role at Chainlink Labs
Janet Yu currently serves as the Senior Marketing Strategist for the APAC region at Chainlink Labs, a position she has held since 2024. In this role, she specializes in creating innovative marketing campaigns tailored specifically for the diverse markets within the APAC region. Her focus includes optimizing demand generation and enhancing branding strategies to strengthen the company's presence in the market.
Previous Experience at Meltwater Group
Janet Yu has extensive experience at Meltwater Group, where she held multiple roles. She served as the Director of Meltwater Buzz from 2009 to 2011, followed by her position as Senior Product Specialist for Asia from 2011 to 2012. Subsequently, she worked as the Marketing & Communications Manager for APAC from 2012 to 2014. During her tenure, she contributed to the company's marketing strategies and communications efforts across the region.
Experience at Rackspace and Flexport
From 2014 to 2018, Janet Yu worked at Rackspace as the Head of Marketing and Senior Marketing Manager, where she led marketing initiatives in Hong Kong. Following her time at Rackspace, she joined Flexport as a Senior Marketing Manager from 2018 to 2022, further enhancing her marketing expertise in the logistics sector.
Role at Digital Asset
Janet Yu served as the APAC Marketing Lead at Digital Asset from 2022 to 2023. In this role, she focused on marketing strategies tailored to the Asia-Pacific region, contributing to the company's growth and visibility in the market.
Education and Expertise
Janet Yu holds a Bachelor of Arts degree in Law and Business from the University of Warwick, which she completed from 2002 to 2005. She furthered her education by obtaining a Master of Business Administration from the EMBA-Global Asia program, a collaboration between Columbia Business School, London Business School, and The University of Hong Kong, from 2016 to 2018. Her academic background supports her expertise in navigating cultural nuances and market dynamics in Asia.