Carolina Manno
About Carolina Manno
Carolina Manno is a Fundraising Manager at Change.org, where she has worked since 2017. She specializes in digital fundraising strategies and has successfully implemented initiatives that made Change.org self-sustaining in Argentina, Mexico, and Brazil.
Work at Change.org
Carolina Manno has served as the Fundraising Manager at Change.org since 2017. In this role, she has been instrumental in developing the digital fundraising strategy from the ground up. This includes the implementation of exclusive monetization products on the platform and the use of traditional digital media. Under her leadership, Argentina has been recognized as a leading country in innovation for donation acquisition on Change.org. Manno successfully achieved the goal of making Change.org self-sustaining in Argentina, Mexico, and Brazil through donations within just two months of starting the project.
Education and Expertise
Carolina Manno has a diverse educational background. She studied at Universidad Argentina de la Empresa, where she earned a Licenciatura en Ciencias de la comunicación from 2008 to 2013. She furthered her education at The University of Texas at Arlington, completing a Diplomatura en Marketing Digital from 2014 to 2015. In 2022, she achieved a Diplomatura en Product Management from Centro de e-Learning UTN FRBA, which she completed in 11 months. Her studies have equipped her with skills in digital marketing, product management, and communication.
Previous Work Experience
Before her tenure at Change.org, Carolina Manno held several positions that contributed to her expertise in fundraising and digital marketing. She worked at Aldeas Infantiles SOS Argentina as a Digital Marketing and Fundraising Advisor from 2013 to 2016. Prior to that, she was an Internet Marketing Analyst at Globant for EMC Corporation from 2011 to 2013 and later worked in Website Maintenance - VMware at Globant from 2012 to 2013. Additionally, she served as Coordinadora de Servicios al Socio at Cámara Argentina de Comercio Electrónico (CACE) for 11 months in 2017.
Focus on Digital Product Metrics
In her current role, Carolina Manno emphasizes the constant analysis of digital product metrics to optimize fundraising efforts. She focuses on improving payment trends to enhance collectability. This analytical approach is essential for developing effective fundraising strategies and ensuring the sustainability of Change.org's operations in the regions she oversees.
Networking and Collaboration
Carolina Manno actively creates networks with other countries to maximize learning and share experiences in fundraising strategies. This collaborative approach allows her to implement innovative techniques and adapt successful practices from different regions, enhancing the overall effectiveness of fundraising initiatives at Change.org.