Dhenok Pratiwi
About Dhenok Pratiwi
Dhenok Pratiwi is a Campaign Manager at Change.org, where she manages Indonesia's largest social change email list and engages with key political and corporate figures to support petitions. With a background in Communication and Media Studies, she has significantly expanded the platform's user base and developed innovative campaign strategies since 2013.
Work at Change.org
Dhenok Pratiwi has served as a Campaign Manager at Change.org since 2013. In this role, she manages the largest social change email list in Indonesia and implements innovative online engagement tactics. Dhenok develops and executes rapid response campaign strategies that incorporate both online and offline methods to support petition starters. She engages with senior political and corporate decision makers to facilitate responses to petitions and plays a crucial role in expanding the user database of the online petition platform from 100,000 to 19 million users over an eight-year period.
Education and Expertise
Dhenok Pratiwi studied at Universitas Gadjah Mada (UGM), where she earned a Bachelor's degree in Communication and Media Studies from 2006 to 2011. Prior to her university education, she attended SMAN 10 'Melati' Samarinda, completing her high school education in the IPA 1 program from 2003 to 2006. Her academic background provides a foundation for her expertise in campaign management and media engagement.
Background
Before her tenure at Change.org, Dhenok worked at the Heart of Borneo Project as part of the Creative Media Team for three months in 2012. This experience contributed to her skills in media and campaign strategies, which she later applied in her role at Change.org. Dhenok has been actively involved in social change initiatives, focusing on enhancing engagement and facilitating responses to petitions.
Achievements in Campaign Management
Dhenok Pratiwi has played a significant role in enhancing the effectiveness of campaigns at Change.org. She pitches and secures media coverage for petitions by liaising with journalists and mentoring petition starters for media interviews. Additionally, she creates and experiments with email campaigns using A/B testing techniques to improve engagement and conversion rates. Dhenok also supports petition starters by organizing offline tactics, such as petition deliveries, to maximize the impact of campaigns.