Lourdes Cotrino
About Lourdes Cotrino
Lourdes Cotrino serves as the Campaigner/Tools Lead at Change.org, where she focuses on enhancing user experience with the organization's messaging tool. She has a background in marketing and communications, holding a Bachelor's degree from the University of St. Thomas in Texas.
Work at Change.org
Lourdes Cotrino has been employed at Change.org since 2020, currently holding the position of Campaigner/Tools Lead. In this role, she monitors and implements experiments aimed at improving the user journey on Change.org's messaging tool. Additionally, she trains team members on the tool's usability and reports on emergent themes and trends from users. Her work focuses on enhancing user engagement and optimizing the platform's features to better serve its community.
Previous Experience in Marketing and Development
Before joining Change.org, Lourdes Cotrino gained experience in various roles. She worked as a Marketing Assistant at COOPER 8 LTD for one year in Houston, Texas, where she contributed to marketing initiatives. Additionally, she served as a Development Intern at AAMA for two months in 2019, where she supported development efforts. Her internship at Moroch as a Brand Management Intern in 2020 further enriched her marketing expertise. She also worked as an Administrative Assistant at Olson & Olson, LLP from 2018 to 2019.
Education and Expertise
Lourdes Cotrino earned her Bachelor's degree in International Studies and Communications from the University of St. Thomas in Texas, completing her studies from 2016 to 2020. Her academic background provides her with a solid foundation in communication strategies and international perspectives. She is skilled in AP Style and digital marketing, which enhances her effectiveness in her current role and previous positions.
Portfolio and Skills
Lourdes Cotrino has developed a portfolio that showcases her work in copywriting and technical writing. This portfolio is available online and highlights her writing capabilities across various formats. Her skills in digital marketing and AP Style further complement her writing expertise, making her a versatile professional in the field.