Prarthana Gupta (She/Her)
About Prarthana Gupta (She/Her)
Prarthana Gupta is a Revenue and Engagement Manager at Change.org, where she has worked since 2021. She has a background in economics and extensive experience in campaign strategy and user engagement, having previously held roles at BitGiving and Change.org.
Current Role as Revenue and Engagement Manager
Prarthana Gupta currently holds the position of Revenue and Engagement Manager at Change.org, a role she has occupied since 2021. In this capacity, she focuses on enhancing user engagement and driving revenue growth for the platform. Her responsibilities include developing and executing strategies that improve user interaction and retention. Gupta's work is pivotal in ensuring that Change.org remains a sustainable platform while effectively communicating with its users.
Previous Experience at Change.org
Before her current role, Prarthana Gupta worked at Change.org as a Campaigns and Subscriptions Strategist from 2018 to 2021. During her tenure, she was instrumental in reporting and communicating results and insights to the team using advanced tracking tools. Gupta led the analysis and experimentation on email engagement for Change.org users in India, contributing to strategic insights and learnings that informed future campaigns.
Career at BitGiving
Prarthana Gupta's career at BitGiving spanned several roles, including Head of Campaigns, Senior Campaigner, and COO. She served as Head of Campaigns from 2016 to 2018, where she managed various campaigns to drive engagement. In 2018, she briefly held the position of COO for eight months. Her experience at BitGiving provided her with a strong foundation in campaign management and operational leadership.
Educational Background in Economics
Prarthana Gupta earned her Bachelor of Arts (Honours) in Economics from Jesus and Mary College, where she studied from 2011 to 2014. This academic background equipped her with analytical skills and a deep understanding of economic principles, which she applies in her professional roles. Prior to this, she completed her schooling at Vasant Valley School, where she studied for 13 years.
Internship Experience
Prarthana Gupta gained valuable experience through various internships early in her career. She worked as a Research Intern at Junxion in 2015 for six months and completed a one-month internship at Toxics Link in 2012. These roles provided her with insights into research methodologies and sustainability practices, which have influenced her approach to user engagement strategies at Change.org.