Zo Zhou
About Zo Zhou
Zo Zhou is an Engagement and Revenue Manager at Change.org, with a background in digital production and communications. She has experience in content creation, food writing, and a strong academic foundation in Media and Communication from the University of Canterbury.
Work at Change.org
Currently, Zo Zhou serves as the Engagement and Revenue Manager at Change.org, a position held since 2018. In this role, Zhou focuses on strategies that enhance user engagement and revenue generation for the organization. This position leverages Zhou's extensive background in digital marketing and communications, aiming to drive impactful initiatives that resonate with Change.org's mission.
Previous Experience in Digital Marketing
Before joining Change.org, Zo Zhou worked at Agency | Strategic Creative as a Digital Producer and Digital Account Manager from 2017 to 2018. In this role, Zhou managed digital projects and client accounts, contributing to the agency's creative output. Additionally, Zhou held the position of Marketing Specialist at Traction Digital from 2014 to 2015, where responsibilities included developing marketing strategies and campaigns.
Background in Media and Communications
Zo Zhou has a solid foundation in media and communications, having worked as a Communications Executive and Staff Writer at The Urban List in 2015. Zhou also served as a Media & Communications tutor at the University of Canterbury in 2011, where the focus was on teaching media audience analysis. This academic background complements Zhou's practical experience in content creation and strategy.
Education and Expertise
Zo Zhou studied at the University of Canterbury from 2007 to 2011, earning a Master’s degree and a Bachelor’s degree with First Class Honours in Media & Communication. This educational background has equipped Zhou with the skills necessary for creating SEO-optimized content and engaging narratives. Zhou's expertise extends to sustainability, climate change, and health writing, particularly in the context of food.
Contributions to Food Writing and Photography
Zo Zhou has a background in food writing and photography, contributing to various well-known publications such as Huffington Post Taste, Jamie Oliver's Food Revolution Day, and Bon Appetit. Zhou's work often focuses on cooking, recipe development, and the culinary scene in Sydney, showcasing a commitment to creating visually appealing and shareable content.