Charlie Whyman
About Charlie Whyman
Charlie Whyman is the founder of Curious B2B Marketing, where he serves as a B2B Marketing Strategist and Podcast Host. He has a diverse background in marketing, entrepreneurship, and engineering, and he is passionate about coaching, outdoor activities, and exploring flavors in food and drink.
Work at Curious B2B Marketing - B2B Marketing Strategist & Fractional CMO
Charlie Whyman has been serving as a B2B Marketing Strategist and Fractional CMO at Curious B2B Marketing since 2017. In this role, he focuses on providing strategic marketing guidance and consulting services to businesses. He also hosts 'The Curiosity Key' podcast, where he discusses various aspects of B2B marketing. His work includes facilitating one-to-one and group coaching sessions aimed at helping clients implement learning and achieve measurable results.
Previous Roles and Experience
Prior to his current role, Charlie Whyman held several positions that contributed to his expertise in marketing. He worked as the Interim Head of Marketing at Martek Marine Ltd for nine months in 2016-2017. He also founded The Curious Marketing Club, where he served as a Marketing Mentor and Strategist from 2020 to 2023. Additionally, he was an Advisory Board Member at Compare Your Footprint.com from 2019 to 2023 and served as Regional President and Vice President at the Professional Speaking Association East Midlands in 2022 and 2023.
Education and Background
Charlie Whyman studied Electrical and Electronics Engineering at Loughborough University for one year from 2004 to 2005. He later pursued studies in Mathematics and Computer Science at the same institution from 2005 to 2006. His background as an engineer has informed his approach to marketing and business strategy. He began his entrepreneurial journey at the age of 20 by creating a business focused on making and selling premium olive oil in Sardinia.
Achievements and Contributions
Charlie Whyman is recognized for creating the OTTER Framework™, a five-step marketing planning tool designed to enhance marketing effectiveness. He has a history of rapid career advancement, moving from a marketing assistant to Global Head of Sales and Marketing in the Geospatial sector. His sales and marketing skills were first discovered while selling homegrown Sardinian olive oil at a market stall in Yorkshire. He has also facilitated interactive training workshops to enhance skills in sales and marketing roles.
Personal Interests and Activities
In addition to his professional pursuits, Charlie Whyman enjoys outdoor activities such as hiking, cycling, wakeboarding, and paddleboarding. He is an avid F1 fan and values co-parenting, actively engaging in the learning and curiosity of his four-year-old child. Despite facing challenges due to injury, he is attempting a return to Olympic weightlifting, showcasing his commitment to personal growth and resilience.