Bill Morachnick
About Bill Morachnick
Bill Morachnick serves as the Chief Executive Officer of Charlotte's Web, a position he has held since 2023. He has extensive experience in global business leadership, having previously worked at companies such as Eastman Kodak, Reynolds American, and Japan Tobacco International.
Work at Charlotte's Web
Bill Morachnick has served as the Chief Executive Officer of Charlotte's Web since 2023. He operates from the company's headquarters located in Boulder, Colorado. In this role, he is responsible for leading the organization and overseeing its strategic direction.
Previous Experience at Eastman Kodak
Before joining Charlotte's Web, Bill Morachnick worked at Eastman Kodak from 1987 to 1994. During his seven-year tenure, he held positions in Sales and Marketing, focusing on the Anchorage, Alaska Area and the Asia-Pacific Region.
Leadership Role at Reynolds American, Inc.
Bill Morachnick was the President of SFRTI GmbH, a subsidiary of Reynolds American, Inc., from 2006 to 2015. His nine years in Zurich, Switzerland, involved overseeing operations and driving business strategies within the organization.
Tenure at JTI (Japan Tobacco International)
From 2016 to 2018, Bill Morachnick served as CEO and Chairman of True Spirit Tobacco Company, a division of Japan Tobacco International. His leadership in Tokyo, Japan, contributed to the company's strategic initiatives during this period.
Education and Expertise
Bill Morachnick holds an MBA in International Business from Thunderbird School of Global Management, which he completed in 1990. He also earned a Bachelor's degree in Business Administration and Management from the University of Maryland, where he studied from 1982 to 1986. His educational background supports his extensive experience in global business leadership.