Christina Perez
About Christina Perez
Christina Perez serves as the Vice President of Sales at Charlotte's Web, a position she has held since 2023. With 17 years of experience in the Consumer Package Goods industry, she has previously held leadership roles at PepsiCo and other companies.
Current Role at Charlotte's Web
Christina Perez serves as the Vice President of Sales at Charlotte's Web, a position she has held since 2023. In this role, she is responsible for leading sales strategies and initiatives to drive growth within the company. Her focus includes developing and executing sales plans that align with the overall business objectives of Charlotte's Web.
Professional Background in Sales
Christina Perez has accumulated 17 years of experience in the Consumer Package Goods industry. Prior to her current role, she held various positions at PepsiCo, including Customer Management Director for Publix and Southeastern Grocers, and Sales Zone Director. She also served as Vice President of Sales at The GFB and Century Snacks, LLC, where she developed strategies to enhance sales performance.
Education and Qualifications
Christina Perez earned a Bachelor of Science degree in Marketing from Florida State University - College of Business. Her educational background provides a solid foundation for her career in sales, equipping her with the necessary skills to analyze market trends and consumer behavior.
Achievements in Sales Management
Christina Perez received the PepsiCo President’s Ring of Honor, recognizing her strategic customer management skills. This accolade highlights her ability to drive sales growth and manage key customer relationships effectively throughout her career.