Courtney Schmidt
About Courtney Schmidt
Courtney Schmidt serves as the Senior Director of National Accounts at Charlotte's Web, where she has worked since 2018. With a background in sales and account management at companies like Alcon and NBC Internet, she has extensive experience in developing sales strategies and building partnerships in the natural products industry.
Current Role at Charlotte's Web
Courtney Schmidt serves as the Senior Director of National Accounts at Charlotte's Web, a position she has held since 2018. In this role, she is responsible for managing relationships with major retailers and expanding the company's market presence. Schmidt has played a significant role in negotiating B2B sales with prominent natural food and drug retailers, including Kroger, CVS, Rite-Aid, Safeway/Albertsons, Publix, Sprouts, Pharmaca, and Target. Her leadership has contributed to the growth of the company's retail presence beyond E-Commerce sales.
Previous Experience at Charlotte's Web
Before her current role, Courtney Schmidt worked at Charlotte's Web as the Director from 2016 to 2018. During this time, she focused on developing sales strategies and enhancing the company's market position. Her experience at Charlotte's Web has been marked by her ability to build strong relationships with key partners and drive sales growth.
Experience at Alcon, A Novartis Division
Courtney Schmidt has extensive experience at Alcon, A Novartis Division, where she held various roles from 2001 to 2015. She started as a Senior Sales Representative and District Trainer in Specialty Eye & Ear, later becoming a Senior Territory Manager in Vision Care. Her final role at Alcon was as a Senior Executive Sales Specialist in Otolaryngology & Allergy. Throughout her tenure, she contributed to sales growth and market penetration strategies.
Educational Background
Courtney Schmidt studied at Indiana University - Kelley School of Business, where she earned a Bachelor of Science (BS) in Marketing and Computer Information Systems from 1994 to 1998. She also studied at Maastricht University, focusing on International Business, Economics, and Inter-Cultural Communication in 1997. Her educational background has equipped her with the skills necessary for her roles in sales and account management.
Sales and Operations Planning Initiatives
In her professional career, Courtney Schmidt has developed and implemented Sales and Operations Planning (S&OP) initiatives aimed at improving forecasting accuracy. These initiatives have focused on Trade Promotion Management (TPM), optimizing shipping lead times, and enhancing customer scorecards, specifically on-time in full (OTIF) metrics. Her expertise in these areas has contributed to operational efficiencies within the organizations she has worked for.