Jenny Shi

Jenny Shi

Director Of Media (Head Of Paid Media) @ Charlotte's Web

About Jenny Shi

Jenny Shi serves as the Director of Media (Head of Paid Media) at Charlotte's Web, where she has worked since 2022. With extensive experience in media strategy and analytics across various industries, she has held several key positions in both agency and client-side roles.

Current Role at Charlotte's Web

Jenny Shi serves as the Director of Media (Head of Paid Media) at Charlotte's Web, a position she has held since 2022. In this role, she oversees the paid media strategy and execution, focusing on enhancing marketing effectiveness and optimizing media spend. Her leadership is instrumental in driving the company's media initiatives and ensuring alignment with overall business objectives.

Previous Experience at Charlotte's Web

Prior to her current role, Jenny Shi held several positions at Charlotte's Web. She was the Senior Manager of Media from 2020 to 2021 and the Associate Director of Media from 2021 to 2022. Additionally, she served as the Paid Media Manager from 2019 to 2020. Her tenure at Charlotte's Web reflects her progressive responsibility in managing media operations and strategy.

Professional Background in Media and Analytics

Jenny Shi has extensive experience in both agency and client-side roles, having worked with various industries such as CPG, E-commerce, Health and Wellness, Consumer Electronics, and Nonprofit sectors. Her career includes positions at ZenithOptimedia Group I The ROI Agency and IMM - Ideas Made Measurable, where she developed skills in media performance, analytics, and programmatic media buying.

Education and Academic Background

Jenny Shi studied Telecommunications at The Pennsylvania State University, earning a Bachelor of Arts (B.A.) from 2010 to 2013. She also attended Bloomsburg University from 2004 to 2009. Her educational background provides a foundation for her expertise in media strategy and analytics.

Skills and Areas of Expertise

Jenny Shi possesses a strong skill set that includes inventory and pricing negotiations, qualitative and quantitative analytics, and compliance with industry regulations. She specializes in in-housing media agencies, which involves integrating media buying capabilities within organizations. Her proven track record includes enhancing workflows and leveraging technologies to optimize marketing programs.

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