Kimberly Breslin
About Kimberly Breslin
Kimberly Breslin serves as the Senior Vice President of Marketing at Charlotte's Web, a position she has held since 2023. With extensive experience in brand marketing across various companies, she has contributed to significant revenue growth and strategic initiatives in her previous roles at Afterpay, Airbnb, and Meta.
Work at Charlotte's Web
Kimberly Breslin serves as the Senior Vice President of Marketing at Charlotte's Web, a position she has held since 2023. Located in Louisville, Colorado, she focuses on enhancing the company's marketing strategies and brand presence in the competitive hemp-derived CBD market.
Previous Experience in Marketing
Prior to her role at Charlotte's Web, Breslin held various significant marketing positions. She worked at Meta as Brand & Product Marketing in Global Audience Marketing from 2022 to 2023. Before that, she was involved in Global Brand Marketing at Afterpay from 2020 to 2021, and she contributed to Airbnb's marketing strategy for its B2B services from 2017 to 2019.
Education and Expertise
Breslin earned a Bachelor of Arts degree in Political Science with a minor in English Writing from Randolph-Macon College. Her educational background provides a foundation for her expertise in strategic marketing and brand development across various industries.
Achievements in Marketing
Throughout her career, Breslin has achieved notable outcomes in marketing. At NinthDecimal, she played a key role in elevating the company into a multi-product omni-channel data and media firm, contributing to a 359% revenue growth from 2013 to 2016. Additionally, she directed a brand refresh for Afterpay that emphasized financial empowerment for younger demographics.
Leadership Roles in Marketing
Breslin has held leadership positions in several organizations, including Director of Marketing at NinthDecimal and VP of Marketing at SocialShield. Her experience encompasses strategic marketing program development and brand management, demonstrating her capability in driving marketing initiatives and achieving significant growth.