Laura Hedrick
About Laura Hedrick
Laura Hedrick serves as the Associate Director of eComm Channel Operations at Charlotte's Web, bringing extensive experience in user experience design and eCommerce operations. She has held various roles in design and technology, including ownership of STUDIOWRX and previous positions at RBA, Inc. and Mount Sinai Health System.
Current Role at Charlotte's Web
Laura Hedrick serves as the Associate Director of eComm Channel Operations at Charlotte's Web, a position she has held since 2022. In this role, she oversees the eCommerce channel operations, focusing on enhancing online sales strategies and optimizing digital performance. Her expertise in user behavior design and digital standards contributes to the company's growth in the competitive CBD market. Laura's current work is based in Boulder, Colorado.
Previous Experience at Charlotte's Web
Before her current position, Laura worked at Charlotte's Web as the Senior Manager of eCommerce Channel Operations and DevOps for six months in 2022. During this time, she was responsible for managing the eCommerce operations and implementing DevOps practices to streamline processes. This role allowed her to apply her skills in a dynamic environment, contributing to the company's operational efficiency.
Professional Background
Laura has a diverse professional background in design and technology. She has held various roles, including Senior UX Designer at RBA, Inc. and Mount Sinai Health System, and Creative Technologist at Wunderman Minneapolis. Additionally, she is the owner of STUDIOWRX, where she has worked since 2018. Her experience spans multiple industries, including healthcare, eCommerce, and digital marketing.
Education and Expertise
Laura holds multiple degrees in design and multimedia. She earned an Associate of Science in Graphic Design from Brown College and a Bachelor of Fine Arts in Web and Multimedia from Minneapolis College of Art and Design. She also studied at Bauhaus-Universität Weimar, where she received a Bachelor of Fine Arts and completed a study abroad program. Her educational background supports her expertise in user behavior design, online advertising standards, and SEO best practices.
Skills and Specializations
Laura specializes in user behavior design best practices, online advertising digital standards, and SEO. She combines strategic architectural thinking with strong coding skills, informed by data-driven implementations. Her ability to thrive in fast-paced creative environments enhances her effectiveness in collaboration and innovation within teams.