Mary Ann Rounseville
About Mary Ann Rounseville
Mary Ann Rounseville serves as the Chief Storyteller at Charlotte's Web, bringing extensive experience in communications and content strategy from her previous roles at various companies, including Sweet Pepper Media and Bulletproof 360. She has a strong background in storytelling and has received three Clio Awards for her work in advertising and design.
Current Role at Charlotte's Web
Mary Ann Rounseville serves as the Chief Storyteller at Charlotte's Web, a position she has held since 2022. In this role, she focuses on crafting compelling narratives that resonate with audiences and enhance the brand's identity. Her work emphasizes the importance of storytelling in marketing and communications, aiming to create memorable experiences for consumers.
Previous Experience at Charlotte's Web
Prior to her current role, Rounseville worked at Charlotte's Web as the Director of Communications and Content from 2016 to 2020. During her four years in this position, she was responsible for developing communication strategies and content that aligned with the company's mission and values, contributing to its growth in the market.
Leadership at Sweet Pepper Media
Rounseville was the Chief Executive Officer at Sweet Pepper Media from 2020 to 2022. In this capacity, she led the organization in creating innovative media solutions and strategies, leveraging her extensive background in content and communications to drive the company's vision forward.
Educational Background
Mary Ann Rounseville studied at the School of the Art Institute of Chicago and Boston University. She also participated in a Study Abroad Program at Studio Arts Center International in Florence, Italy, where she focused on Photography, Design, and Fine Arts. This diverse educational background informs her approach to storytelling and content creation.
Awards and Recognition
Rounseville has received three Clio Awards, which recognize creative excellence in advertising, design, and communication. These awards highlight her contributions to the field and her ability to produce impactful marketing and communication strategies.