Monique Watts
About Monique Watts
Monique Watts is an E Commerce Marketing Manager at Charlotte's Web, where she has worked since 2023. She has a background in digital marketing and client success, with previous roles at Common Good Agency, Ibotta, Inc., and The Pao App.
Work at Charlotte's Web
Monique Watts currently serves as the eCommerce Marketing Manager for Website Content at Charlotte's Web, a position she has held since 2023. In this role, she manages third-party eCommerce partners and applications, including Shoprunner, Sezzle, and Yotpo. She is responsible for driving content updates to optimize the website for SEO in collaboration with an SEO agency. Additionally, she oversees day-to-day and weekly analytics and reporting on direct-to-consumer KPIs, which includes category and product sales results, site performance, and promotional performance. Her previous role at Charlotte's Web was as the eCommerce Digital Marketing Coordinator from 2022 to 2023.
Previous Work Experience
Before joining Charlotte's Web, Monique Watts held various positions in the marketing field. She worked at Common Good Agency as an Account Coordinator for Paid Media from 2021 to 2022. Prior to that, she was a Marketing Intern at The Pao App for two months in 2021. Monique also spent two years at Ibotta, Inc., where she served as a Client Success Associate from 2019 to 2021 and briefly as an Account Coordinator in 2021. Additionally, she worked as a Front Office Associate at Sage Hospitality Group in 2019 and completed a student internship at Western Michigan University in 2018.
Education and Expertise
Monique Watts earned her Bachelor's degree in Hospitality - Travel & Tourism from Western Michigan University, where she studied from 2014 to 2018. Her educational background has provided her with a solid foundation in marketing and customer service, which she has applied throughout her career. Monique's expertise includes conducting competitive analysis to evaluate merchandise, promotions, features, and product presentation, which informs future marketing strategies. She collaborates with cross-functional teams to enhance site experience, demonstrating her ability to work effectively across various departments.
Skills and Responsibilities
In her current role, Monique Watts is responsible for managing various aspects of eCommerce marketing. She conducts competitive analysis to inform marketing strategies and drives content updates for SEO optimization. Monique collaborates with digital marketing, copy, design, product marketing, brand marketing, operations, UX, and tech teams to improve the overall site experience. Her role also involves owning analytics and reporting on direct-to-consumer KPIs, ensuring that the company can track and assess its performance in the eCommerce space.