Paul Lanham
About Paul Lanham
Paul Lanham serves as the Chief Information and E-Commerce Officer at Charlotte's Web, where he oversees corporate technology strategy and the ecommerce business unit. With a career spanning several leadership roles in technology and merchandising, he has extensive experience in digital marketing, software development, and business analytics.
Current Role at Charlotte's Web
Paul Lanham serves as the Chief Information and E-Commerce Officer at Charlotte's Web since 2019. In this role, he oversees the corporate technology strategy, enterprise systems, infrastructure, software development, and business analytics. He is responsible for user experience, online merchandising, and operations, ensuring that the e-commerce business unit, which accounts for over 70% of the company's total sales, operates efficiently. Additionally, he leads digital marketing and traffic-driving initiatives to enhance online presence and sales performance.
Previous Experience at Crocs
Before joining Charlotte's Web, Paul Lanham held the position of Chief Information Officer at Crocs from 2006 to 2013. During his tenure in Boulder, Colorado, he managed various aspects of technology and information systems, contributing to the company's operational efficiency and strategic direction.
Career Background in Retail Technology
Paul Lanham has extensive experience in retail technology, having worked in various roles throughout his career. He served as the Executive Vice President and Chief Information Officer at Jones Apparel Group, Inc. from 2000 to 2006 in New York City. He also held the position of Chief Technology Officer at Rally House from 2013 to 2016 in Kansas City, Missouri. His earlier roles include Director of Inventory Management at Brookstone and Senior Vice President and Chief Information Officer at J. Jill.
Education and Expertise
Paul Lanham possesses deep expertise in creating in-house digital engineering teams and utilizing the latest development tools and methodologies. His experience spans various sectors, including e-commerce, retail, and technology, allowing him to develop point solutions that provide competitive advantages for the organizations he has worked with.
Early Career in Retail Management
Paul Lanham began his career in retail management, working as a Store Manager at Gap from 1981 to 1982 in the Dallas/Fort Worth area. He also held positions as a Merchandising Analyst at Gap and a Merchandise Planner at US Shoe Corporation. These early roles laid the foundation for his extensive career in retail and technology.