Rachael Johnson
About Rachael Johnson
Rachael Johnson is the President of Direct To Consumer, E Commerce & Digital Marketing at Charlotte's Web. With extensive experience in digital strategy and eCommerce, she has held leadership positions at notable companies including L'Oréal, LVMH, and Pat McGrath Cosmetics.
Current Role at Charlotte's Web
Rachael Johnson serves as the President of Direct to Consumer, eCommerce, and Digital Marketing at Charlotte's Web since 2023. In this role, she focuses on enhancing the company's digital presence and consumer engagement strategies. Her leadership aims to drive growth through innovative marketing approaches and effective eCommerce solutions.
Previous Experience at L'Oréal
Rachael Johnson held multiple positions at L'Oréal, including Vice President of Digital Strategy, eCommerce & Media for the L’Oreal Luxe Division from 2012 to 2015. She also served as Assistant Vice President of Digital Marketing, eCommerce, CRM & Media for L’Oreal Paris from 2006 to 2012. Her work involved developing digital marketing strategies and enhancing consumer engagement through innovative eCommerce solutions.
Experience at LVMH
From 2015 to 2019, Rachael Johnson worked at LVMH as Vice President and Head of the Digital Center of Excellence for Moet Hennessy. In this capacity, she contributed to the digital transformation of the brand, focusing on enhancing the online customer experience and integrating digital strategies across various platforms.
Role at Pat McGrath Cosmetics
Rachael Johnson served as Senior Vice President of Digital Transformation & eCommerce at Pat McGrath Cosmetics from 2019 to 2022. During her tenure, she led initiatives to modernize the brand's digital presence and improve consumer engagement through comprehensive data analysis and strategic planning.
Educational Background
Rachael Johnson has a robust educational background, having studied at prestigious institutions. She earned an MBA from NYU Stern School of Business with concentrations in Entrepreneurship & Innovation, Leadership & Change Management, and Media & Technology. Additionally, she holds a Bachelor's degree from NYU Stern in Marketing, Finance, and Sociology. She also completed a Master's Certificate in Luxury Branding, Fashion & Retail at SDA Bocconi and participated in Executive Education programs at Harvard Kennedy School and MIT Sloan School of Management.