Reed Damon

Reed Damon

Vice President Marketing @ Charlotte's Web

About Reed Damon

Reed Damon is the Vice President of Marketing at Cw Hemp, a position he has held since 2019. He has extensive experience in the food industry, having worked in various marketing roles at Kraft Foods Group, Sargento Foods, and The H.J. Heinz Company.

Current Role at Cw Hemp

Reed Damon serves as the Vice President of Marketing at Cw Hemp, a position he has held since 2019. Based in Boulder, Colorado, he is responsible for overseeing marketing strategies and initiatives within the company. His role involves developing brand positioning and driving market growth for Cw Hemp's product offerings.

Previous Experience at Kraft Foods Group

Reed Damon has extensive experience at Kraft Foods Group, where he held multiple positions. He worked as an Associate Brand Manager for Boca and Oscar Mayer Bacon from 2007 to 2008. He later served as Senior Associate Brand Manager for Oscar Mayer Bacon, Claussen, and Oscar Mayer Cold Cuts from 2008 to 2011. Damon also held the role of Brand Manager for Lunchables Equity from 2011 to 2012 and Senior Brand Manager for Lunchables from 2012 to 2013. His final position at Kraft was as Director of Marketing for Oscar Mayer Cold Cuts from 2013 to 2015.

Experience at Sargento Foods

From 2016 to 2019, Reed Damon worked at Sargento Foods as Director of Marketing. In this role, he contributed to the marketing strategies and brand development for the company, leveraging his previous experience in the food industry to enhance brand visibility and market performance.

Educational Background

Reed Damon holds a Bachelor of Arts degree in Economics from the University of Michigan, which he completed from 1996 to 2000. He furthered his education by obtaining a Master of Business Administration from the Kelley School of Business at Indiana University, where he studied Marketing from 2005 to 2007.

Early Career and Other Roles

Before his extensive career in marketing, Reed Damon worked as an Underwriting Associate at Ace Group in Switzerland from 2003 to 2005 and at Icat in Broomfield, Colorado, from 2002 to 2003. These early roles provided him with foundational skills that he later applied in his marketing career.

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