Sarah Hamilton
About Sarah Hamilton
Sarah Hamilton is a Brand Manager at Charlotte's Web, where she has worked since 2022. She has extensive experience in brand management, sales, and marketing across various companies, including PepsiCo and Red Bull.
Work at Charlotte's Web
Sarah Hamilton has been serving as the Brand Manager at Charlotte's Web since 2022. In this role, she focuses on enhancing brand visibility and consumer engagement through strategic initiatives. Prior to her current position, she worked as the Sr. Manager Inside Sales for seven months in 2021, where she developed a comprehensive B2B account management strategy targeting various retail channels. Additionally, she held the position of Retail Execution Manager from 2020 to 2021, contributing to the brand's retail strategies.
Education and Expertise
Sarah Hamilton earned her Bachelor’s Degree in Food & CPG Marketing from Western Michigan University. She specializes in creating engaging content and storytelling with data, which enhances brand visibility. Her expertise extends to utilizing business analytics and consumer insights to inform strategic brand management decisions. She has a strong background in direct-to-consumer sampling and marketing within the B2C CPG sales sector.
Professional Background
Sarah Hamilton has a diverse professional background in brand management and sales. Before joining Charlotte's Web, she worked at PepsiCo in various roles, including Customer Management Sr. Associate and Sales District Leader. Her experience also includes positions at Red Bull, where she served as a Student Brand Manager and Wings Team Member, and at Vans as a Student Marketing Manager. Additionally, she was the Retail Manager at Kalamazoo Country Club from 2015 to 2017.
Career Achievements
Throughout her career, Sarah Hamilton has successfully developed and implemented strategies that enhance brand engagement and visibility. At Charlotte's Web, she played a key role in shaping B2B account management strategies. Her previous roles at PepsiCo involved significant contributions to sales and customer management, showcasing her ability to drive results in competitive markets. Her work in various marketing and sales positions has equipped her with a robust skill set in brand management.