Tyler Milakis
About Tyler Milakis
Tyler Milakis is a Senior Manager of Site Merchandising at Charlotte's Web, where he has worked since 2023. He has a diverse background in brand strategy, fitness instruction, and education, with previous roles at various organizations in Denver and Silicon Valley.
Work at Charlotte's Web
Tyler Milakis serves as the Senior Manager of Site Merchandising at Charlotte's Web since 2023. In this role, he collaborates with inventory and supply chain teams to balance demand and supply, which enhances sell-through rates. He leads a cross-sell strategy aimed at increasing cart size and up-sell rates. Additionally, he ideates and runs A/B testing in collaboration with the eCommerce team and external partners. Milakis also works closely with the Web Operations team to improve site functionality and launch enhanced customer shopping experiences.
Previous Experience
Prior to his current position, Tyler Milakis held various roles in different organizations. He worked at Laurel Springs School as Brand & Creative Strategy Manager from 2022 to 2023. He also served as a Fitness Instructor at TruFusion 9+Co since 2022. His experience includes a seven-year tenure as a Yoga Instructor at CorePower Yoga from 2015 to 2022, and a year as Client Brand Manager at Common Good Agency from 2021 to 2022. Additionally, he worked as a Marketing Content Specialist at The CLUB in 2023 and as Lead Nutritionist at Gallus Detox Centers from 2021 to 2022.
Education and Expertise
Tyler Milakis holds a Master of Education (MEd) from Metropolitan State University of Denver, which he completed between 2014 and 2016. He also earned a Bachelor of Arts (BA) in Public Relations, Advertising, and Applied Communication from Purdue University, graduating in 2012. His educational background supports his expertise in brand strategy, creative management, and site merchandising.
Background in Teaching
Before transitioning into brand and creative strategy roles, Tyler Milakis worked as a teacher at Mountain Vista Elementary from 2014 to 2020. This six-year experience in education provided him with foundational skills in communication, leadership, and curriculum development, which he has applied throughout his subsequent career in various industries.