Joel Gascoigne
About Joel Gascoigne
Joel Gascoigne, CEO and former employee at Buffer, has strategically driven the company's ARPA growth, focusing on enhanced data analytics and infrastructure to sustain long-term growth.
Joel Gascoigne CEO
Joel Gascoigne holds the position of CEO. His leadership is marked by strategic initiatives aimed at improving key performance metrics, particularly Average Revenue Per Account (ARPA). Under his direction, the company has sustained long-term growth and reached $20 million in Annual Recurring Revenue (ARR).
Joel Gascoigne's Work at Buffer
Joel Gascoigne has previously worked at Buffer, a company known for its social media management tools. During his tenure, he focused on implementing new analytics tools to gain better insights into data, revamped the company's data infrastructure, and strategically examined pricing and packaging to provide better support for customers.
Joel Gascoigne on SaaS Subscription Data
Joel Gascoigne considers subscription data as the backbone of Software as a Service (SaaS) businesses. He emphasizes that a deeper understanding of this data offers a competitive edge. Advocating for the early adoption of tools like ChartMogul, he believes that robust data analytics play a crucial role in sustaining successful SaaS operations.
Joel Gascoigne's Strategic Initiatives
Joel Gascoigne has driven several key strategic initiatives. He prioritized ARPA growth as a direction for the business, resulting in an average revenue per customer of approximately $25. Additionally, he expanded the company's product offerings by adding features like Reply and Analyze to the suite, supporting broader customer needs and contributing to the company's financial milestones.