Aled Pritchard
About Aled Pritchard
Aled Pritchard serves as the VP of Visual Design at Chase, where he has worked since 2022. He has held various design roles across notable companies, including KEEBO, Bud, and Wallpaper*, and has a strong background in user-centered design.
Work at Chase
Aled Pritchard serves as the VP of Visual Design at Chase, a position he has held since 2022. In this role, he focuses on enhancing user engagement and improving design strategies to create impactful digital products and services. His work involves utilizing both strategic and creative thinking to elevate the brand's visual identity and user experience.
Previous Experience at KEEBO
Prior to his current role, Aled worked at KEEBO as the Head of Brand & Communications from 2021 to 2022. During his nine-month tenure in London, he was responsible for overseeing brand strategy and communication efforts, contributing to the overall visual and narrative identity of the organization.
Education and Expertise
Aled Pritchard holds a Bachelor of Arts (B.A.) Hons. in Graphic Design from Kingston University, where he studied from 2001 to 2004. He also achieved a Foundation Degree in Art/Art Studies from CCTA in 2000. His educational background supports his expertise in visual design, branding, and user-centered design principles.
Background in Design
Aled has a diverse background in design, having worked in various capacities across multiple organizations. He has held positions such as Design Lead and Brand Lead at Bud, Creative Director & Co-Founder at The Kablamo Collective, and Lead Designer at AllofUs. His experience spans freelance roles at notable firms like Wallpaper*, DixonBaxi, and Moving Brands.
Motivation and Design Philosophy
Aled is motivated by the goal of creating positive impacts for individuals and society through user-centered design. He emphasizes the importance of strategic and creative thinking in delivering impactful brands, products, and services. His approach focuses on enhancing user engagement and improving efficiencies in design processes.