Allison Tobin Reed
About Allison Tobin Reed
Allison Tobin Reed serves as Vice President of Media Relations for the Southeastern U.S. at Chase, where she has worked since 2010. With a background in corporate communications and expertise in social media strategy, she has held various roles in public relations and communications throughout her career.
Work at Chase
Allison Tobin Reed has served as Vice President of Media Relations for the Southeastern U.S. at Chase since 2010. In this role, she is responsible for managing media relations and communication strategies within the region. Her tenure at Chase spans over 14 years, during which she has contributed to enhancing the bank's brand presence and engagement through effective communication practices. Additionally, she holds the position of Executive Director for Southeast Region Media Relations at JPMorgan Chase & Co., further solidifying her leadership in media relations.
Previous Experience
Before joining Chase, Allison Tobin Reed held several significant positions in corporate communications. She was the Director of Corporate Communications at GXS from 2005 to 2010, where she managed communication strategies for the company. Prior to that, she worked as a Senior Public Relations Specialist at UUNET Technologies from 1997 to 2000. Additionally, she served as the Director of Media Relations at the Cystic Fibrosis Foundation from 2002 to 2005, where she developed media strategies to support the organization's mission.
Education and Expertise
Allison Tobin Reed studied at Tulane University, where she earned a Bachelor of Arts in Communications. Her academic background provides a foundation for her expertise in social media strategy, content development, and crisis communications. She specializes in enhancing brand presence and engagement through effective communication strategies. Her skills also include search engine marketing and optimization, which contribute to improving online visibility and reach for the organizations she represents.
Crisis Communications and Strategy Development
Allison possesses expertise in crisis communications, focusing on the effective management of potential public relations issues. She has developed and executed communications strategies that align with business objectives, supporting marketing, sales, and financial goals. Her experience in change readiness and client communications has facilitated smooth transitions and maintained strong client relationships, demonstrating her capability in managing complex communication needs.