Catherine Rose
About Catherine Rose
Catherine Rose serves as the Executive Director and Head of Cross Lo B Brand Experiences & Digital Innovation at Chase, where she has been instrumental in enhancing brand presence and driving digital innovation. With a background in marketing and brand management at major financial institutions, she has developed successful strategies that optimize customer engagement.
Work at Chase
Catherine Rose currently serves as the Executive Director, Head of Cross-LoB Brand Experiences & Digital Innovation at Chase, a position she has held since 2021 in New York, United States. Prior to this role, she was the Executive Director, Head of Brand for Chase Card Services from 2019 to 2021. Additionally, she worked as the Executive Director, Brand Director for Chase Wealth Management from 2014 to 2019. During her tenure at Chase, she played a key role in enhancing the brand's presence through strategic partnerships and sponsorships. She has also been instrumental in driving digital innovation initiatives that optimize customer engagement and has developed innovative digital marketing strategies implemented across multiple business lines.
Previous Experience at Bloomberg and J.P. Morgan
Catherine Rose began her career at Bloomberg, where she worked as the EMEA Graduate Recruitment & Marketing Lead from 2006 to 2007 in London, England. She then transitioned to J.P. Morgan, serving as Associate, EMEA Employer Brand from 2007 to 2010, and later as Vice President, Head of EMEA Employer Brand from 2010 to 2011. Her experience at J.P. Morgan spanned three years and included responsibilities that contributed to the company's employer branding efforts in the EMEA region.
Education and Expertise
Catherine Rose holds a Bachelor of Science (B.Sc.) Hons in International Economics with French from the University of Wales, Cardiff, which she completed from 2001 to 2005. Additionally, she studied at Université Panthéon Assas (Paris II), where she achieved a Diplôme de Français des Affaires, 1er degré, in 2004. Her educational background provides a strong foundation for her expertise in marketing and brand management.
Achievements in Marketing and Digital Innovation
Throughout her career, Catherine Rose has developed a strong track record of integrating consumer insights into successful marketing campaigns at Chase. She has led cross-functional teams to deliver high-impact brand experiences that align with Chase's business objectives. Her contributions have significantly advanced the company's marketing strategies and digital innovation initiatives, enhancing customer engagement across various platforms.