Cullen Thompson
About Cullen Thompson
Cullen Thompson serves as the Vice President of Consumer Insights at Chase, where he leads research on sports and entertainment partnerships. He has a background in research and analytics, having held various roles at MarketCast and other organizations over the years.
Current Role at Chase
Cullen Thompson serves as Vice President of Consumer Insights at Chase, a position he has held since 2023. In this role, he oversees research related to Chase's sports and entertainment partnerships, focusing on how these portfolios impact fan experiences. He leads research efforts for co-brand card relationships with major brands, including Amazon, Southwest, Disney, IHG, Hyatt, and Instacart. Additionally, he evaluates marketing tactics and assets to optimize sponsorships for Chase.
Previous Experience in Research and Analytics
Prior to his current role, Cullen Thompson held various positions in research and analytics. He worked at MarketCast as Director of Research from 2020 to 2021 and as Senior Manager of Research from 2018 to 2020. He also served as Vice President of Research at MarketCast for a brief period in 2023. His experience includes a role as Manager of Research at SRi - Sponsorship Research International from 2014 to 2018, where he contributed to sponsorship evaluation and insights.
Educational Background in Sport Management
Cullen Thompson studied at Sacred Heart University, where he earned a Bachelor of Science in Sport Management from 2003 to 2007. He furthered his education at Temple University, School of Tourism and Hospitality Management, obtaining a Master’s of Science in Sport Business and Analytics from 2012 to 2014. His academic background provides a strong foundation for his career in sports research and analytics.
Internship and Early Career Experience
Cullen Thompson began his career with internships that provided valuable experience in the sports industry. He worked as an Analytics Intern at Turnkey Sports & Entertainment from 2013 to 2014 and as an Intern for the Harrisburg Senators in 2013. These early roles contributed to his understanding of sports analytics and research methodologies.
Career Progression in Sports and Entertainment
Throughout his career, Cullen Thompson has progressed through various roles in the sports and entertainment sectors. He worked as Catering Operations/Sales Manager at Carino's Italian from 2008 to 2012 and as an Event Assistant for the US Open in 2013. His diverse experiences have equipped him with a comprehensive understanding of the industry, enhancing his capabilities in research and consumer insights.