Ellen Hardaway, MBA
About Ellen Hardaway, MBA
Ellen Hardaway, MBA, serves as Vice President at Chase, where she leads the United Airlines co-brand strategy and focuses on customer engagement through innovative marketing. With a background in marketing roles across various companies, she specializes in integrating technology with storytelling and advocates for data-driven marketing strategies.
Work at Chase
Ellen Hardaway currently serves as Vice President at Chase, a position she has held since 2021 in the Greater Philadelphia area. Prior to this role, she worked as a Senior Marketing Associate from 2017 to 2021, where she contributed to various marketing initiatives. Earlier, she was a Marketing Associate at Chase from 2016 to 2017. In her current role, she leads the United Airlines co-brand strategy, focusing on enhancing customer engagement through innovative marketing tactics.
Previous Experience in Marketing
Before joining Chase, Ellen Hardaway gained experience at The Marketing Arm, where she worked as an Account Coordinator from 2013 to 2014 and as an Associate Account Planner from 2014 to 2015. She also held the position of Experiential Intern at The Marketing Arm from 2012 to 2013. Additionally, she worked at Targetbase as a Campaign Support Analyst from 2015 to 2016 and completed a Digital Media Internship at Agency Entourage in 2012.
Education and Expertise
Ellen Hardaway earned her Master of Business Administration (M.B.A.) from Texas Woman's University, where she studied from 2012 to 2014 and achieved a GPA of 3.879. She also holds a degree in Public Relations from The University of Texas at Arlington, where she studied from 2009 to 2012. Her educational background supports her expertise in marketing, particularly in integrating technology with storytelling and utilizing data-driven strategies.
Leadership and Marketing Strategy
In her role at Chase, Ellen Hardaway specializes in leading cross-functional teams to tackle complex marketing challenges. She advocates for data-driven strategies to optimize marketing efforts across various platforms and industries. Her focus on enhancing customer engagement through innovative marketing tactics reflects her commitment to effective marketing practices.