Gena Di Mattio
About Gena Di Mattio
Gena Di Mattio serves as the Vice President and Product Manager at Chase, where she focuses on implementing personalization strategies in acquisition marketing. She has a background in digital marketing, having previously held roles at Highlights for Children and EXPRESS, and holds a Bachelor's degree in Marketing from Otterbein University.
Work at Chase
Gena Di Mattio currently holds the position of Vice President, Product Manager at Chase, a role she has occupied since 2023. In this capacity, she is responsible for implementing end-to-end personalization strategies in acquisition marketing platforms. Prior to her current role, she served as Vice President, Digital Marketing Manager from 2021 to 2023 and as Senior Marketing Associate, Channel Manager Consumer Bank from 2019 to 2021. Throughout her tenure at Chase, she has utilized data and customer feedback to innovate solutions that drive business growth in the retail and direct-to-consumer sectors.
Previous Experience in Digital Marketing
Before joining Chase, Gena Di Mattio worked at Highlights for Children as Digital Marketing Manager from 2016 to 2019. In this role, she contributed to the company's digital marketing strategies while based in Columbus, Ohio. Additionally, she was employed at EXPRESS as a Digital Marketing Specialist from 2015 to 2016, where she focused on enhancing the brand's online presence. These positions provided her with foundational experience in digital marketing prior to her advancement at Chase.
Education and Expertise
Gena Di Mattio earned her Bachelor's degree in Marketing from Otterbein University, where she studied from 2011 to 2015. This educational background equipped her with essential marketing knowledge and skills, which she has applied throughout her career in various marketing roles. Her expertise spans digital marketing, product management, and customer acquisition strategies.
Career Progression
Gena Di Mattio's career has shown a steady progression in the field of marketing. After completing her education, she began her professional journey as a Digital Marketing Specialist at EXPRESS. She then transitioned to Highlights for Children, where she served as Digital Marketing Manager. Following her time there, she joined Chase, where she has held multiple roles, including Senior Marketing Associate and Vice President, Digital Marketing Manager, before her current position as Vice President, Product Manager.