Nivedita Joshi Deshpande
About Nivedita Joshi Deshpande
Nivedita Joshi Deshpande is a Senior User Experience Designer currently working at Chase, where she leads design strategy for the Public Digital channel. With a background in UI development and user experience design, she has contributed to significant projects across various organizations, optimizing performance and enhancing user engagement.
Work at Chase
Nivedita Joshi Deshpande currently serves as a Senior User Experience Designer at Chase, a position she has held since 2022. In this role, she leads the design strategy for the Public Digital channel, focusing on consumer and small business banking. Her work has optimized performance and increased conversions, resulting in an estimated annual savings of approximately $23 million for the company. Additionally, she directs media and design teams to implement digital video commercials and static creatives, achieving a 26.35% increase in Hero Click-Through Rate (CTR).
Previous Experience
Before joining Chase, Nivedita held various positions that contributed to her expertise in user experience design. She worked at Frontline Education as a User Experience Designer from 2016 to 2020, where she was involved in building design strategies for adapting in-house legacy systems. Prior to that, she was an UX Designer at Mindtree in 2021, where she pitched and developed competitive RFPs, acquiring long-term business contracts. Her earlier roles include Assistant Web Designer at Pace University and UI Developer at Wipro.
Education and Expertise
Nivedita Joshi Deshpande holds a Master’s Degree in Computer and Information Sciences from Pace University. She also studied at General Assembly, where she focused on Web Page, Digital/Multimedia, and Information Resources Design, achieving a certification in User Experience. Her educational background provides a strong foundation for her work in user experience design, particularly in creating effective digital solutions.
Achievements in User Experience Design
Throughout her career, Nivedita has made significant contributions to user experience design. At Mindtree, she redefined the user experience of Sotheby’s mobile app while collaborating with Realogy Group. Additionally, she led usability tests and user testing efforts on multiple enterprise SaaS products, ensuring that user needs were met effectively. Her management of the omni-channel education software experience for K-12 educators at Frontline Education highlights her ability to enhance user engagement across various platforms.