Rob Powell
About Rob Powell
Rob Powell is a Vice President at Chase with extensive experience in marketing strategy development within the auto finance sector. He holds a BS in Business Administration from the University of Delaware and has held various leadership roles in marketing and business development at notable financial institutions.
Current Role at Chase
Rob Powell serves as Vice President at Chase, a position he has held since 2015. In this role, he focuses on developing marketing strategies tailored to the auto finance sector. His responsibilities include overseeing marketing initiatives and managing partnerships, particularly in the context of Chase Auto Finance's private label partnerships. Powell's extensive experience in the financial services industry contributes to his effectiveness in this role.
Previous Experience in Financial Services
Before joining Chase, Rob Powell held significant positions at various financial institutions. He worked at JPMorgan Chase as a Senior Segment Manager from 2011 to 2015, where he contributed to marketing strategy development. Prior to that, he served as Vice President at Bank of America for 19 years, focusing on business development and marketing strategies. His career also includes a role as Marketing Director at PartnersFirst from 2008 to 2012.
Education and Expertise
Rob Powell earned a Bachelor of Science degree in Business Administration from the University of Delaware. His educational background provides a foundation for his expertise in marketing strategy development. Powell specializes in creating both conquest and loyalty marketing strategies, particularly within the auto finance sector, demonstrating a strong understanding of market dynamics and customer engagement.
Marketing Strategy Development
Rob Powell has extensive experience in developing marketing strategies, particularly in the auto finance sector. His work includes creating effective marketing initiatives for Chase Auto Finance's private label partnerships. Powell's approach combines both conquest and loyalty marketing strategies, enabling businesses to attract new customers while retaining existing ones. His strategic insights are informed by years of experience in the financial services industry.