Rocco Ottomanelli (He/Him/His)
About Rocco Ottomanelli (He/Him/His)
Rocco Ottomanelli serves as the Vice President of Acquisition, Paid Media, and Performance Marketing Lead at JPMorgan Chase & Co., a position he has held since 2017. He has extensive experience in marketing and media strategy, having previously worked at notable firms such as PHD, Zenith, and Horizon Media.
Work at Chase
Rocco Ottomanelli has been serving as the Vice President of Acquisition, Paid Media and Performance Marketing Lead at JPMorgan Chase & Co. since 2017. In this role, he focuses on developing and executing marketing strategies that effectively integrate both paid and owned media channels. His work emphasizes a data-driven approach to decision-making, employing robust test designs to validate campaign hypotheses. Ottomanelli's leadership in performance marketing has contributed to the company's overall marketing effectiveness.
Previous Experience in Marketing
Prior to his role at Chase, Rocco Ottomanelli held several significant positions in the marketing and media sectors. He worked at PHD as Strategy Director for one year from 2016 to 2017. Before that, he was with Zenith, serving as Vice President of Strategy from 2015 to 2016 and as Associate Director from 2013 to 2015. His earlier experience includes roles at Horizon Media, where he was Brand Strategy Supervisor from 2008 to 2012 and Digital Media Supervisor from 2012 to 2013. Ottomanelli also began his career at MPG as an Assistant/Media Planner from 2005 to 2007.
Education and Expertise
Rocco Ottomanelli holds a Bachelor of Arts degree in Advertising and Marketing Communications from the Fashion Institute of Technology. He furthered his education by obtaining an MBA in Marketing and Finance from the Fordham Gabelli School of Business. His academic background provides a strong foundation for his expertise in marketing strategy, media planning, and performance marketing.
Teaching Experience
In addition to his corporate roles, Rocco Ottomanelli has experience in academia. He served as an Adjunct Professor in Advertising and Marketing at the Fashion Institute of Technology from 2011 to 2015. In this capacity, he contributed to the education of students in the field of marketing, sharing insights from his extensive professional experience.
Skills in Stakeholder Management
Rocco Ottomanelli has demonstrated strong skills in stakeholder management throughout his career. He has managed relationships with both internal and external channel partners, showcasing his ability to collaborate effectively across various teams and organizations. His experience in this area highlights his proficiency in navigating complex marketing environments.