Eugenia L.
About Eugenia L.
Eugenia L. serves as the Product Marketing & Digital Lead at Chatfuel Lite, where she has significantly improved conversion rates and user acquisition since 2023. With prior experience at BORZO and Yandex, she has a strong background in digital marketing and product strategy.
Work at Chatfuel
Eugenia L. serves as the Product Marketing & Digital Lead at Chatfuel Lite, a position she has held since 2023. In this role, she has driven significant initiatives, including a website redesign that resulted in a 13% increase in conversion rates. She has also guided a product line launch that propelled sales by 15%. Under her leadership, the go-to-market strategy was transformed, achieving a 30% rise in new user acquisition while reducing customer acquisition costs by 15%. Additionally, she has forged industry partnerships that generated a 50% surge in customer acquisition.
Previous Experience at BORZO
Eugenia L. worked at BORZO in two capacities. Initially, she served as Marketing Manager for five months in 2019. Following this role, she transitioned to Product Marketing & Digital Lead from 2020 to 2021 in Amsterdam, North Holland, Netherlands. During her tenure, she focused on enhancing marketing strategies and product positioning.
Experience at Yandex
Eugenia L. was employed at Yandex as Product Marketing & Digital Lead on New Markets from 2021 to 2023 in Israel. In this role, she contributed to the expansion of Yandex's market presence and played a key role in product marketing initiatives.
Education and Expertise
Eugenia L. studied at the Higher School of Economics, where she focused on Marketing Strategy, Digital, and Communications. Her educational background provides a strong foundation for her roles in product marketing and digital strategy across various organizations.
Achievements in Marketing
Throughout her career, Eugenia L. has achieved notable results in marketing. At Chatfuel Lite, she engineered a real-time customer data system that elevated customer retention by 12%. She also spearheaded a content marketing strategy that resulted in an 8% boost in website conversion rates. Her leadership in high-performance marketing teams has consistently delivered measurable results.