Shelby Massey
About Shelby Massey
Shelby Massey is a Business Development professional with extensive experience in multimedia account management and marketing strategies. She has worked for several companies, including The San Diego Union Tribune and U.S. Bank, and holds a Bachelor of Science degree from Portland State University.
Work at Chatmeter
Shelby Massey has been employed at Chatmeter since 2018, where she holds the position of Business Development. In this role, she focuses on expanding the company's market presence and developing strategic partnerships. Her responsibilities include identifying new business opportunities and fostering relationships with clients to enhance revenue growth. Her tenure at Chatmeter has contributed to the company's objectives in the Greater San Diego Area.
Current Role at The San Diego Union Tribune
Since 2019, Shelby Massey has served as a Multimedia Account Executive at The San Diego Union Tribune. In this capacity, she manages multimedia advertising solutions for clients, helping them to effectively reach their target audiences. Her role involves collaborating with various departments to create integrated marketing strategies that drive engagement and sales.
Previous Experience in Business Development
Prior to her current roles, Shelby Massey held several positions in business development and account management. She worked at Underground Elephant as Manager of Regional Markets and Client Retention Manager in 2017. Additionally, she was involved with Web Manuals as Business Development & Strategic Projects from 2017 to 2018. Her experience in these roles has equipped her with a comprehensive understanding of client relations and market dynamics.
Education and Expertise
Shelby Massey earned a Bachelor of Science degree in Communication and Media Studies with a Minor in Business Administration from Portland State University, completing her studies from 2008 to 2012. Her educational background supports her expertise in developing marketing strategies and sales campaigns across various sectors, including digital marketing, social media management, and E-commerce.
Background in Banking and Marketing
Shelby Massey began her career in the banking sector, working as a Personal Banker and Marketing Coordinator at U.S. Bank from 2013 to 2014. This foundational experience provided her with insights into customer service and marketing strategies, which she has applied throughout her career in various industries. Her diverse background enhances her ability to cultivate client relationships and drive revenue.