Melissa Lee
About Melissa Lee
Melissa Lee serves as the Head of Growth at Cheddar News, a position she has held since 2021. With a diverse background in social media, business consulting, and search marketing, she has accumulated significant experience in the media industry over the past two decades.
Current Role at Cheddar News
Melissa Lee serves as the Head of Growth at Cheddar News, a position she has held since 2021. In this role, she focuses on driving the company's growth strategies and initiatives. Cheddar News is known for its innovative approach to financial news and information, and Lee's leadership contributes to its ongoing development in the competitive media landscape. She operates from New York, United States, where she leverages her extensive experience in digital media and marketing.
Previous Experience in Media and Marketing
Before joining Cheddar News, Melissa Lee held several significant positions in the media and marketing sectors. She worked at VICE Media as Senior Director of Activation from 2014 to 2021, where she managed various marketing strategies. Prior to that, she served as Director of Social Media at MEC from 2012 to 2014. Lee also worked at IPG Mediabrands as a Senior Search Analyst and at Neo@Ogilvy as a Search Planner, gaining valuable insights into digital marketing and social media strategies.
Consulting Background at IBM
Melissa Lee began her career in consulting at IBM, where she worked as a Business Consultant from 2005 to 2007. This role provided her with foundational skills in business analysis and strategic planning. Her experience at IBM laid the groundwork for her future roles in marketing and media, where she applied her analytical skills to drive growth and engagement.
Educational Background
Melissa Lee earned her Bachelor of Science degree from Binghamton University, where she studied Management with concentrations in Marketing and Finance. She attended the university from 2001 to 2005, completing her degree in four years. This educational background equipped her with essential knowledge and skills that have been instrumental in her career in growth and marketing.
Long-Term Internship at New York Times Digital
In addition to her professional roles, Melissa Lee has been involved with New York Times Digital as a PMA/Intern since 2004. This long-term engagement has allowed her to gain insights into the digital media landscape and contribute to various projects over the years. Her experience at New York Times Digital complements her roles in other organizations and enhances her expertise in media and marketing.