Samantha Cataldo
About Samantha Cataldo
Samantha Cataldo is a Branded Content Specialist at Cheddar News, where she develops strategies to enhance audience engagement. She has a background in production and content creation, having worked in various roles across the media industry since her studies at Emerson College.
Current Role at Cheddar News
Samantha Cataldo serves as a Branded Content Specialist at Cheddar News, a position she has held since 2021. In this role, she develops branded content strategies that enhance audience engagement. Her focus on targeting specific user demographics with tailored content has contributed to the effectiveness of the brand's outreach efforts. Based in New York, New York, she continues to play a significant role in shaping the content strategy for the organization.
Previous Experience in Content Production
Prior to her current role, Samantha held various positions that contributed to her expertise in content production. She worked as an Associate Producer at Meredith Corporation in 2021, where she focused on development for five months. Additionally, she gained experience as a Supervisor at AMC Theatres from 2014 to 2015 and as a Fresh Films Intern at Dreaming Tree Films in 2013. Her diverse background in different media environments has equipped her with a broad skill set.
Educational Background
Samantha Cataldo studied at Emerson College from 2011 to 2015, where she earned a Bachelor of Arts (BA) degree in Studio Television Production. Her education provided her with foundational knowledge in media production and content creation. Prior to Emerson, she attended Reading Memorial High School from 2007 to 2011, where she developed her initial interests in broadcasting and media.
Early Career and Internships
Samantha's early career included several internships that helped her build her skills in the media industry. She interned at Kinetic Content as a Casting Intern in 2015 and at Dreaming Tree Films as a Fresh Films Intern in 2013. Additionally, she held roles at The Emerson Channel, including Director of Education and Education Associate, where she contributed to educational programming and content development. These experiences laid the groundwork for her future roles in branded content.
Skills and Expertise
Samantha possesses a strong ability to combine production skills with creative script writing, directing, and editing. Her expertise lies in producing engaging digital content that resonates with specific user demographics. This skill set has been instrumental in her success at Cheddar News, where she focuses on developing content strategies that drive audience engagement and enhance brand visibility.