Brian Fisher
About Brian Fisher
Brian Fisher is the Caltex Brand Manager at Chevron in Singapore, with extensive experience in marketing and brand management.
Caltex Brand Manager at Chevron
Brian Fisher currently serves as the Caltex Brand Manager at Chevron in Singapore. In this role, Fisher is responsible for developing and implementing brand strategies for Caltex, a position he has held since 2009. His responsibilities include overseeing brand management, strategic planning, and execution of marketing campaigns to enhance the brand's market presence and customer engagement.
Previous Roles at Chevron and McCann Erickson
Before his current role, Brian Fisher was the Asia Pacific Integrated Marketing Manager at Chevron from 2005 to 2009. Prior to his tenure at Chevron, he worked at McCann Erickson, where he served as a Regional Account Director from 1999 to 2004 and as an Account Director from 1997 to 2005. These roles helped him build a substantial foundation in integrated marketing and account management across the Asia Pacific region.
Early Career in Brand Management
Brian Fisher's early career involved key positions in brand management. He worked as Group Brand Manager - EOI at Unilever in 1987 for 11 months. Prior to that, he was a Brand Manager at White Wings Foods from 1986 to 1988. These formative roles equipped him with crucial skills in brand development and management.
Educational Background in Marketing
Brian Fisher studied Marketing at UNSW Australia, earning his Bachelor's Degree from 1978 to 1981. His education laid the groundwork for his extensive career in marketing and brand management, providing him with the foundational knowledge and skills essential for his subsequent professional roles.
Expertise in Sports and Digital Marketing
Brian Fisher has extensive experience in sports marketing, having managed various sponsorships and sports-related marketing programs. Additionally, he has a strong background in digital marketing, which includes expertise in social media and customer connections. His ability to navigate and leverage digital platforms has made him effective in enhancing customer engagement and driving brand visibility.