Cheryl Siu
About Cheryl Siu
Cheryl Siu is a Regional Brand Digital Specialist at Chevron in Singapore with over 20 years of experience in digital marketing and brand management.
Company
Cheryl Siu currently holds the position of Regional Brand Digital Specialist at Chevron in Singapore. She has been with Chevron for over 7 years, starting in June 2016. In her role, Cheryl leverages her extensive experience in digital marketing and brand management to enhance Chevron's digital presence in the region.
Previous Roles and Experience
Cheryl Siu has a diverse background in digital marketing and brand management, having worked at several esteemed companies over the past two decades. Before joining Chevron, she served as a Digital Marketing specialist at General Hotel Management Ltd (GHM) from 2014 to 2016 in Singapore. Prior to that, she was the Global e-Marketing Manager at Millennium & Copthorne Hotels from 2012 to 2014. She also held the position of Online Marketing Manager at SPH Magazines Pte Ltd between 2011 and 2012 in Singapore. Her early career includes roles such as Account Manager at Deep Interactive Asia in Hong Kong from 2007 to 2011 and Account Executive at Yellow Octopus from 2005 to 2007.
Education and Expertise
Cheryl completed a Certificate in Digital Marketing from Squared Online in 2019, enhancing her skills and knowledge in the field. She also holds a degree in Communication Design, which she obtained from LASALLE College of the Arts after four years of study, completed in 2003. Her strong educational background in design and digital marketing provides a solid foundation for her expertise in brand management.
Early Career and Account Management
Cheryl began her career at Write Angle in 1998, working there for 11 months before transitioning to roles in account management. She spent two years at Yellow Octopus as an Account Executive, then moved to Deep Interactive Asia in Hong Kong, where she worked as an Account Manager for four years. Her experience in account management laid the groundwork for her subsequent shift to digital marketing and brand specialist roles.
Background
Cheryl Siu has spent over 20 years building a robust career in digital marketing and brand management. Her journey reflects a steady progression from account management roles to specialized positions in digital marketing and branding. This transition is supported by her strong educational background, including a degree in Communication Design from LASALLE College of the Arts and a Certificate in Digital Marketing. Cheryl's tenure in various high-profile companies across Singapore and Hong Kong demonstrates her extensive experience and commitment to the field.