Pattrapa T.
About Pattrapa T.
Pattrapa T. is the Chief Marketing Officer at Chevron in Bangkok, Thailand, with extensive experience in marketing roles at HP, Nestlé, Samsung Electronics, Starwood Hotels & Resorts, and Minor International.
Chief Marketing Officer at Chevron
Pattrapa T. serves as the Chief Marketing Officer at Chevron in Bangkok City, Thailand. Her role involves overseeing the company's marketing strategies and initiatives on-site. Leveraging her deep knowledge of running 360-degree marketing campaigns, she focuses on driving business results through customer-centric and data-driven approaches. Her responsibilities include strategizing marketing plans, executing tactical campaigns, and enhancing brand equity and user retention.
Former Country Marketing Lead at HP
From 2017 to 2023, Pattrapa T. worked as the Country Marketing Lead at HP in the Bangkok Metropolitan Area, Thailand. During her six-year tenure, she successfully launched new products and improved brand equity. Her efforts in digital marketing and sales conversion were supported by consumer insights, analytics, and media activation, contributing to increased user engagement and retention.
Education and Academic Background
Pattrapa T. has a robust educational background in marketing and luxury management. She earned a Master's Degree in Marketing from The University of Queensland from 2005 to 2006. Additionally, she attended Università Bocconi in 2019, specializing in Fashion & Luxury Management. Prior to these, she completed her Bachelor's Degree with Honours in English Language and Literature from Chulalongkorn University between 2001 and 2004. Her diverse academic qualifications have equipped her with a unique perspective on marketing and consumer behavior.
Experience with Leading Global Brands
Pattrapa T. has extensive experience with leading global brands. She worked as a Marketing Manager at Nestlé for 11 months in 2016-2017. Before that, she was the Corporate Marketing Manager at Samsung Electronics, Thai Samsung Electronics, from 2013 to 2016. She also had a notable role as the Department Head of Marketing Communications at Starwood Hotels & Resorts Worldwide, Inc. between 2010 and 2013, and served as Assistant Marketing Manager at Minor International from 2006 to 2010. Her roles often involved crafting and executing strategic marketing plans across multiple channels and platforms.
Skillset in Marketing Campaigns and Consumer Engagement
Pattrapa T. has a deep understanding of 360-degree marketing campaigns, from strategy development to tactical execution. She excels in launching new products, improving brand equity, and increasing user retention and engagement. Her expertise includes digital marketing, sales conversion, consumer insights, and media activation. Focusing on creative storytelling and data-driven marketing, she effectively drives customer engagement across multiple platforms and channels.