Sheryl Law
About Sheryl Law
Sheryl Law is the Regional B2B Customer Experience Manager and Regional Marketing Manager at Chevron in Singapore, with extensive experience in marketing roles across various companies.
Current Position at Chevron
Sheryl Law currently holds the position of Regional B2B Customer Experience Manager at Chevron. In this role, she focuses on enhancing customer satisfaction and loyalty within the B2B sector. As part of her responsibilities, she implemented a customer experience strategy that significantly improved customer satisfaction scores across the APAC region. Additionally, she developed and launched a new B2B customer loyalty program that increased repeat business by 20%.
Previous Roles at Chevron
Before her current role, Sheryl Law served as the Regional OEM Accounts Manager in 2018 for 11 months. From 2016 to 2017, she was the Marketing Technology & CRM Manager, Asia Pacific, where she played a pivotal role in the digital transformation of the marketing department, integrating advanced CRM tools and analytics. She also held the position of Industrial Marketing Manager, Asia Pacific, from 2013 to 2016, and carried out considerable market research that identified key growth opportunities in emerging markets, leading to a 15% increase in market share. Additionally, Law collaborated with global teams to align regional marketing strategies with corporate objectives.
Experience with Philips
Sheryl Law worked at Philips as the Marketing Lead Singapore from 2012 to 2013, and prior to that, she was the APAC Senior Marketing Manager from 2008 to 2012. During this time, she led a cross-functional team that successfully rebranded a major product line within a six-month timeframe. Her tenure at Philips also saw her organizing and leading regional training workshops for commercial partners to enhance their product knowledge and sales techniques.
Early Career in Marketing
Sheryl Law's early career includes significant roles at Sony Ericsson APAC, British American Tobacco, and M1. She was the APAC Product Group Marketing Manager at Sony Ericsson APAC from 2006 to 2008, and the Brand Marketing Manager at British American Tobacco from 2001 to 2006. Additionally, she served as a Marketing Executive at M1 from 2000 to 2001. These roles provided her with valuable experience in brand management, product marketing, and market penetration.
Education and Expertise
Sheryl Law holds an MBA in Strategy from Nanyang Technological University, completed from 2007 to 2009. She also has a Bachelor's degree in Business, Management, Marketing, and Related Support Services from the same institution, accomplished between 1993 and 1996. Her academic background in business administration, strategy, and marketing supports her extensive professional experience in these fields.
Professional Achievements
Sheryl Law has earned recognition for her outstanding contributions to the marketing field, including receiving the 'Outstanding Leadership Award' for exceptional team management and project execution in 2020. She is actively involved in mentoring junior marketing professionals and participates in industry conferences and panels, sharing her insights on customer experience and marketing strategies.