Erin Benassi
About Erin Benassi
Erin Benassi serves as the Director of Social Media and Public Relations at the Chicago Botanic Garden, where she has worked since 2019. With over 15 years of experience in marketing and public relations, she has held various roles at notable organizations including Zocalo Group and Edelman.
Work at Chicago Botanic Garden
Erin Benassi has served as the Director of Social Media & Public Relations at Chicago Botanic Garden since 2019. In this role, she oversees the organization's social media strategy and public relations efforts, focusing on enhancing brand visibility and engagement. Her work involves creating and implementing communication strategies that align with the garden's mission and objectives.
Previous Experience in Marketing and Public Relations
Before her current position, Erin Benassi held several roles in marketing and public relations. She worked at 1800flowers.com as Associate Director of Public Relations from 2016 to 2019. Prior to that, she was at Zocalo Group, where she progressed from Senior Manager to Vice President, Director between 2013 and 2016. Her experience also includes positions at Edelman, where she served as Account Supervisor and Senior Account Executive from 2006 to 2010.
Education and Expertise
Erin Benassi holds a Bachelor of Arts in Public Relations and Marketing from Western Michigan University, where she studied from 1999 to 2003. She furthered her education by obtaining an Integrated Marketing Communications Certificate from DePaul University in 2014. Her academic background supports her extensive expertise in integrated marketing communications strategies across various sectors, including consumer packaged goods and technology.
Teaching Experience
In addition to her professional roles, Erin Benassi has experience in academia. She served as an Adjunct Lecturer at DePaul University from 2015 to 2016, where she contributed to the Kellstadt Marketing Center. This role allowed her to share her industry knowledge and insights with students pursuing careers in marketing and public relations.
Career Overview
With 15 years of experience in both agency and corporate environments, Erin Benassi has developed a strong foundation in marketing and public relations. Her career includes significant roles that emphasize strategic communication and brand development, showcasing her ability to implement effective marketing strategies across diverse industries.