Rebecca Fitts
About Rebecca Fitts
Since I can remember, I’ve loved getting dressed, fashion and design (of all kinds - fashion, interior, graphic). What I learned along the way was that I am not good at sewing or designing. What does one do? Find passion in an adjacent business where I get to work with founders, designers, brands, retailers, landlords and developers everyday. As a retail and real estate expert and leader for over 15 years my greatest contributions comes from understanding physical retail from a 360 degree perspective. I’m honored to put my best skills, experiences and talents to work everyday. Retail and real estate are complex industries and are constantly evolving. I’ve created and am currently working on strategies that allow brands to succeed, grow and thrive in brick and mortar and unified commerce. Whether I’m working at a true start-up or at a large organization, I am problem solving using process management, frameworks and working with cross functional teams to create solutions. I take great joy in hiring, managing and leading teams and mentoring individuals. Ask me about the all female real estate team I created. I’m excited about all the changes going on in real estate now, particularly office changes to retail, residential, hospitality, farming or even storage space. Also notable, new experiences, mixed use space & developments, EV charging and cold storage. It's a pinnacle time in real estate. My superpowers are my ability to adapt to change and pivot. When I’m not working, I am spending time with my husband and my two rescue cats. I love exploring my two cities NYC and West Palm Beach and spending time outside (preferably in or on the water). This year I am looking forward to learning how to take better photographs (iPhone and otherwise), reading more books and volunteering. Open to recommendations on all three topics! PODCAST: Co-host of ‘Real Estate is your Business” – MouthMedia Network Instagram @thewildwestofretail