Simone Pace
About Simone Pace
With over 25 years of experience in strategic marketing, I am a seasoned leader who drives incremental sales and margin growth in competitive retail environments. As the Vice President of Customer Strategy & Loyalty at Bath & Body Works, I oversee the development and execution of customer-centric marketing programs that enhance brand loyalty, increase customer retention, and optimize customer lifetime value across online and offline channels. My core competencies include marketing and business strategy, traditional, digital and mobile marketing, omnichannel integration, brand and campaign development, CRM / loyalty, customer segmentation, analytics, CMI, creative management, P&L ownership, and MarTech stack accountability. I have a strong ability to bring disparate teams together and work effectively across siloed shopping channels, functional areas, and highly matrixed organizations. I am passionate and unwavering about keeping the customer at the center of key decision points. I have a results-driven and high-energy leadership style that attracts and retains top-tier talent. I am also a member of Chief, a private network of exceptional women leaders who support each other's personal and professional growth.