Tara Robertson
About Tara Robertson
Tara Robertson serves as the Head of Demand Generation at Chili Piper, where she focuses on enhancing lead management and reporting. With extensive experience in demand generation and marketing, she has held various roles at notable companies and hosts a podcast discussing strategies in the field.
Current Role at Chili Piper
Tara Robertson serves as the Head of Demand Generation at Chili Piper, a position she has held since 2023. In this role, she focuses on developing and implementing demand generation strategies to enhance lead management and reporting. Tara works remotely from Chili, New York, United States, and has been instrumental in consolidating point solutions into a unified platform to improve operational efficiency.
Previous Experience at Chili Piper
Tara Robertson previously worked at Chili Piper in various capacities. She served as Demand Generation Manager for six months in 2021 and later as Senior Manager of Demand Generation from 2022 to 2023 for one year. During her tenure, she contributed to streamlining lead conversion processes, which resulted in increased conversion rates and improved sales pipeline efficiency.
Professional Background in Marketing
Tara has extensive experience in marketing, having held several significant positions. She was the Director of Revenue Marketing at Uberflip from 2017 to 2018 and the Director of Demand Generation at the same company in 2017. Additionally, she worked as a Digital Marketing Coordinator at ScribbleLive from 2013 to 2015 and has held roles at Top Hat, Polar Mobile, and Cineplex Entertainment, among others.
Educational Qualifications
Tara Robertson studied at the University of Toronto, where she earned an Honours Bachelor of Arts (B.A.) in Digital Enterprise Management from 2006 to 2010. She also attended Sheridan College, obtaining a Diploma in Digital Communications from 2007 to 2009. Her educational background supports her expertise in digital marketing and demand generation.
Podcast Hosting and Industry Insights
Tara hosts a podcast titled 'Demand Gen Chat,' where she discusses demand generation strategies and marketing tactics. The podcast features interviews with B2B marketing leaders, providing insights into effective marketing campaigns and trends within the industry. This platform allows her to share knowledge and engage with professionals in the marketing field.