Allison Masor
About Allison Masor
Allison Masor serves as the Senior Director of Insights & Analytics at Chobani, a position she has held since 2022. She has extensive experience in analytics, having previously worked at Nielsen and held various roles at Chobani over several years.
Current Role at Chobani
Allison Masor serves as the Senior Director of Insights & Analytics at Chobani. She has held this position since 2022, contributing to the company's strategic decision-making through data-driven insights. Her role involves overseeing analytics initiatives and guiding the insights team to enhance the understanding of consumer behavior and market trends.
Previous Experience at Chobani
Allison Masor has extensive experience at Chobani, having worked in various roles since 2018. She began as an Insights & Analytics Manager for seven months, then advanced to Senior Insights & Analytics Manager for one year. Following this, she took on the role of Director of Insights & Analytics from 2019 to 2022, where she focused on leveraging analytics to inform business strategies.
Experience at Nielsen
Prior to her tenure at Chobani, Allison Masor worked at Nielsen in multiple analytical roles. She served as a Senior Manufacturing Analyst in Consumer and Shopper Analytics from 2013 to 2015, and as a Client Manager in Professional Services from 2015 to 2016. Additionally, she held positions as a Retail Analyst and Senior Retail Analyst in Consumer and Shopper Analytics from 2011 to 2013 and briefly in 2013, respectively.
Education and Expertise
Allison Masor earned a Bachelor of Science degree in Communication from Cornell University. Her educational background provides a foundation for her expertise in analytics and insights, enabling her to effectively analyze consumer data and communicate findings to stakeholders.