Amanda Fellowes
About Amanda Fellowes
Amanda Fellowes is an Assistant Consumer Insights Manager at Chobani, where she has worked since 2021. She holds a degree in Food Marketing from Saint Joseph's University and has previous experience in various roles within the food industry.
Current Role at Chobani
Amanda Fellowes serves as the Assistant Consumer Insights Manager at Chobani, a position she has held since 2021. In this role, she focuses on analyzing consumer data to inform marketing strategies and product development. Her work contributes to understanding consumer preferences and trends, which is essential for Chobani's growth in the competitive food industry.
Previous Positions at Chobani
Prior to her current role, Amanda Fellowes worked at Chobani in two capacities. She was a Business Analyst from 2018 to 2019, where she analyzed data to support business decisions. Following that, she served as the Assistant Category Development Manager from 2019 to 2021, contributing to category strategy and product positioning within the market.
Education and Expertise
Amanda Fellowes completed her education at Saint Joseph's University, where she earned a degree in Food Marketing from 2014 to 2018. She also graduated from the Academy of the Holy Angels, obtaining her High School Diploma from 2010 to 2014. Her academic background provides her with a solid foundation in marketing principles and consumer behavior.
Early Career Experience
Amanda's early career included various roles that provided her with valuable experience in the food industry. She worked as a Sales Intern at Earthbound Farm in 2016 and as a Marketing Intern at ESM Ferolie from 2017 to 2018. Additionally, she was a Team Member at Life Cafe Lifetime Fitness from 2014 to 2015, where she gained customer service experience.