Angela Simpfendorfer
About Angela Simpfendorfer
Angela Simpfendorfer is a Marketing Manager specializing in Insights & Innovation at Chobani, where she has worked since 2020. She has extensive experience in marketing and consumer insights, having held various positions at companies such as Fonterra, Mars, Kimberly-Clark, Unilever, and AC Nielsen.
Current Role at Chobani
Angela Simpfendorfer serves as the Marketing Manager for Insights & Innovation at Chobani. She has held this position since 2020, contributing to the company's marketing strategies and consumer insights initiatives. Her role focuses on understanding market trends and consumer behavior to enhance product offerings and brand positioning. Angela is based in Melbourne, Australia.
Previous Experience at Fonterra
Prior to her current role, Angela worked at Fonterra as the Consumer Insights & Planning Manager from 2007 to 2010. During her three years in this position, she was responsible for analyzing consumer data and developing insights that informed marketing strategies. This role was also based in Melbourne, Australia.
Career at Mars
Angela spent a decade at Mars, where she held the position of Mars University Marketing College Manager for the Asia-Pacific region from 2010 to 2020. In this role, she focused on developing marketing capabilities and strategies across various markets. Her work contributed to enhancing the marketing effectiveness of the organization in the region.
Background in Marketing
Angela's marketing career began at Kimberly-Clark, where she worked as a Marketing Manager, Senior Brand Manager, and Brand Manager from 1995 to 2001. She then transitioned to Unilever as a Consumer Insights Manager in the Culinary division from 2001 to 2003. Her early career also includes a role as an Account Manager at AC Nielsen from 1992 to 1995, where she gained foundational experience in market research and consumer insights.
Education and Expertise
Angela Simpfendorfer earned her Bachelor of Business degree with a focus on Marketing from the University of Newcastle. This educational background has equipped her with the knowledge and skills necessary for her extensive career in marketing and consumer insights across various industries.