Brandon Echeverria
About Brandon Echeverria
Brandon Echeverria is a Retail Execution Specialist at Chobani, where he has worked since 2018. He holds a Bachelor's Degree in Marketing from the University at Buffalo and has experience in various roles within the retail and marketing sectors.
Work at Chobani
Brandon Echeverria has been employed at Chobani as a Retail Execution Specialist since 2018. In this role, he focuses on optimizing product inventory levels and driving sales volume by utilizing Nielsen Analytics, KPI metrics, and Power BI. He collaborates with retail teams across New York City, New Jersey, and Long Island to enhance in-store marketing efforts. His work includes producing custom point-of-sale materials that address specific challenges at both store and account levels, ensuring effective communication of product benefits.
Previous Experience in Retail and Marketing
Before joining Chobani, Brandon Echeverria held several positions that contributed to his expertise in retail and marketing. He worked as a Sales Representative at Vector Marketing for two months in 2017 and served as a Sports Marketing Intern at CoachMePlus for three months in the same year. Additionally, he gained experience as an Attraction Facilitator at LASERTRON for three months in 2016 and as a Street Interceptor at SIS International Research from 2012 to 2015. He also interned as a Public Relations and Outreach Intern for the Undergraduate Student Association at the University at Buffalo.
Education and Expertise
Brandon Echeverria earned a Bachelor’s Degree in Marketing/Marketing Management from the University at Buffalo School of Management, The State University of New York. His studies spanned from 2014 to 2018, providing him with a solid foundation in marketing principles and practices. This educational background supports his current role at Chobani, where he applies his knowledge to enhance retail execution and marketing strategies.
Skills and Tools Utilized
In his professional capacity, Brandon Echeverria employs various analytical tools and metrics to drive business outcomes. He utilizes Nielsen Analytics to assess market trends and consumer behavior, KPI metrics to measure performance, and Power BI for data visualization and reporting. These skills enable him to optimize product inventory levels and enhance sales strategies effectively.