Christina Babich
About Christina Babich
Christina Babich serves as the National Account Manager at Chobani since 2020, bringing extensive experience in marketing and sales across various companies in the consumer packaged goods sector.
Work at Chobani
Christina Babich has been serving as the National Account Manager at Chobani since 2020. In this role, she is responsible for managing key accounts and developing strategies to enhance the company's market presence. Her focus includes building relationships with retailers and ensuring the successful commercialization of products. Her tenure at Chobani reflects her commitment to the consumer packaged goods industry.
Previous Experience in Marketing and Sales
Prior to her role at Chobani, Christina Babich held various positions in marketing and sales. She worked at ARYZTA as a National and Regional Retail/Distributor Sales representative from 2017 to 2020. Before that, she was a Customer Marketing Manager and Midwest Key Account Sales Manager at KeVita from 2014 to 2017. Her experience also includes roles at popchips and Q Sport Architects, where she focused on field marketing and event management.
Education and Expertise
Christina Babich studied at DePaul University, where she earned a Bachelor of Arts degree in Advertising, Public Relations, and Marketing from 2005 to 2009. She also attended New Trier High School. Christina possesses expertise in channel marketing and consumer insight, particularly within the bakery and beverage sectors. Her educational background supports her professional skills in the consumer packaged goods industry.
Background in Brand Marketing
Christina Babich began her career in brand marketing at Glaceau, where she worked from 2008 to 2011. In this role, she focused on brand marketing and event promotion. This experience laid the foundation for her subsequent positions in marketing and sales, allowing her to develop a comprehensive understanding of consumer behavior and market dynamics.
Specialization in Private Label Products
Christina Babich specializes in the commercialization of private label products for global retailers. This specialization highlights her ability to navigate complex market environments and develop strategies that cater to diverse consumer needs. Her work in this area contributes to her overall expertise in the consumer packaged goods sector.